That means that how the content looks plays a bigger role than the actual content itself. Sounds a little backwards, right?
Trust is a huge factor in the online space. A website that is confusing, unattractive, or unclear is a big turn off for site visitors.
Wondering how your website measures up?
Ask a friend (who hasn’t seen your site before AND who can give you honest feedback) to take a look at it and answer these questions:
1. What was your first thought about the website?
2. Were you able to tell what I do and who I serve quickly?
3. Does it look like a professional and credible business website?
Take your friend’s answers and consider them fairly—you may gain some valuable insights that can help you improve the effectiveness of your website!
If you don’t have a website yet or need an update to an existing website, let’s chat!