how to get your start-up going with digital marketing

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Blog post by Chris Green

Blog post by Chris Green

Chris is the owner and lead web designer and SEO expert at Certtech Web Solutions. For over 10 years now, Chris and his team have helped countless businesses achieve online success.

Today, the world is constantly connected. Due to this, nearly every business is now capitalizing on the digital revolution by using various marketing strategies to reach prospective customers. According to a recent study, about 80% of consumers use at least one device to access the internet every day. This means businesses are increasingly relying on digital marketing as well as other forms of digital media such as social media and websites to promote their brands and products. In other words, if your business isn’t leveraging digital marketing yet, you need to do so immediately!

What is digital marketing?

Digital marketing is a form of marketing, advertising and public relations that uses digital platforms such as search engines, social media, video sharing websites, and e-mail to engage customers. It includes all forms of digital interactive advertising such as email campaigns, social media posts, online display ads and banner ads.
As mentioned before, digital marketing leverages the internet and other digital platforms for its success. Not only does digital marketing have exponentially better potential for reaching customers than traditional methods but it also allows businesses to stay connected with their audiences through different platforms like Facebook or Twitter. With this in mind, I would highly recommend starting your business with a digital marketing strategy as soon as possible!

Why you need to use digital marketing in your business

Digital marketing has the ability to increase conversion rates and brand awareness. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent. And with digital marketing, you have the ability to target your audience more precisely than traditional methods.
As a business owner, you need to think about your early growth and development in order to succeed down the road. This means that you should invest in digital marketing strategies now so that you can reap the benefits later on when it’s time to grow your business. If you don’t use digital marketing yet, start proactively reaching out to prospective customers through various channels such as social media, websites, and email campaigns today!

How to get started with digital marketing

First, you need to understand your target audience. For example, if you’re a hairstylist, you might want to advertise on social media. If you’re a restaurant, however, it makes more sense for you to focus on websites like Yelp or Google Places. Next step? Identify what type of digital marketing campaign will best suit your business and set realistic expectations for the return on your investment. Once you have that figured out, it’s time to strategize! Think of ways in which your business can use digital marketing in order to get the most reach at the lowest cost possible. These are just some ideas; there are many other possibilities as well!

Digital Marketing is an excellent way for businesses to grow their brand and connect with customers online.

A word about paid advertising and organic SEO

Paid advertising is the most common form of digital marketing. There are many different forms of paid advertising including pay-per-click (PPC) ads, banner ads, search engine optimization (SEO), and display advertising. Paid advertising is effective because it helps businesses target their audiences more accurately. However, it’s important to note that organic SEO is a much more effective way to market and generate leads for your business. Organic SEO means that you are getting traffic from organic sources without having to pay for it.
One way to get started with digital marketing is by using social media advertising. Social media can be a great tool for businesses to engage their audience because there are so many platforms such as Facebook, Instagram, and Twitter which all have user bases in the hundreds of millions. These mediums allow marketers to reach prospective customers through their favorite social media platform giving them an opportunity to establish themselves as an authority figure in their industry while also increasing brand awareness. Another benefit of online marketing through social media is that you can use these tools as a conversational tool with your followers and potential customers alike.

B2B marketing is different from consumer marketing

The difference between B2B marketing and consumer marketing is that you have to be more targeted when marketing to businesses. Businesses don’t look for products or services like consumers do. They are looking for solutions, which makes them a bit more difficult to find.
The first step in finding these solutions is by conducting an analysis of your company through the lens of what your potential customers want. This can be done by using a variety of different tools, such as surveys and focus groups, but if you want the most accurate data possible, you can use digital marketing.
By using digital marketing methods such as SEO, paid advertising on social media, and website design ideas like responsive web design, you will be able to reach prospective customers effectively while also increasing your business’s revenue stream.


So, you have an idea for a new business and you want to start it with digital marketing. This is a guide to help you get started with digital marketing, from the basics and through the complete process.
A lot of start-ups fail because they never establish a solid strategy for marketing their products. But if you know how to create a plan, market your product to your target audience, and optimize your website to increase traffic and sales, then you’ll be able to avoid this common mistake.

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