The Background
Fence Right, a company specializing in fencing solutions, faced a significant challenge in digital visibility.
Prior to engaging with Certtech Web Solutions, their online presence was virtually nonexistent. This lack of visibility on Google search results was hindering their ability to attract new customers and expand their market reach.
The primary challenge was twofold: firstly, to design and develop a new website that resonates with Fence Right’s brand identity and service offerings, and secondly, to implement effective Search Engine Optimization (SEO) strategies to ensure the site’s visibility on Google.
The Keywords
In the process of optimizing Fence Right’s website, a crucial step was the selection and integration of specific keywords.
These keywords were carefully chosen to align with Fence Right’s core service offerings, focusing particularly on fence installation services in Stayner, Ontario.
The goal was to target local customers searching for fencing solutions in this geographic area, thereby increasing the website’s relevance and visibility in search engine results.
"Wood Fence Company Stayner"
"Ornamental Iron Fence Stayner"
"Stayner fence installation"
"Chain Link Fence Stayner"
The Campaign
01
Once the keywords were finalised, we immediately started off the campaign with a comprehensive manual SEO audit to assess the current state of the websites SEO. Carrying out an audit from day one is essential to ensure you’re not building your digital real estate on a weak foundation.
The audit made it very clear that the site was suffering from a lot of poor optimisation and lacked internal links. As always, if the client does not already have a target page on their site we can use to go after the keywords, we’ll create a new one for them and also write all the content.
02
03
As Dejex, is an Ecommerce website with hundreds of pages, we only had to create an additional 9 pages to target some of the keywords. All the other keywords could be targeted by better optimising their existing pages.
The audit made it very clear that the site was suffering from a lot of poor optimisation and lacked internal links. As always, if the client does not already have a target page on their site we can use to go after the keywords, we’ll create a new one for them and also write all the content.
04
05
As Dejex, is an Ecommerce website with hundreds of pages, we only had to create an additional 9 pages to target some of the keywords. All the other keywords could be targeted by better optimising their existing pages.
The Deliverables
As always, we sit down with the client to figure out exactly what they’re looking to achieve and then put together a custom SEO campaign that meets their objectives.
From speaking with Alex, the owner of Dejex, It became very apparent that Dejex is a wholesaler. As a result, they were not interested in generating traffic from the typical local garden enthusiast who was after the odd fertiliser here and there.
The Results
Our SEO efforts can be quantified in the following percentages:
Clicks Growth: The clicks on the website have increased from 130 to 317 over the 6-month period. This represents a remarkable growth of approximately 143.85%.
Impressions Growth: The total impressions rose from 15.8k to 19.6k. This translates to an impressive growth of about 24.05%.
Since Fence Right started working with Certtech Web Solutions over the past few months, they have gone from not ranking for any keywords to now ranking for roughly 150 keywords. Additionally, their rankings have been steadily increasing month to month. Certtech Web Solutions has effectively demonstrated to Google that Fence Right is an expert in the industry, which has significantly contributed to the substantial ranking increase.
These percentages clearly illustrate the substantial impact of the SEO strategies implemented by Certtech Web Solutions, demonstrating a significant improvement in the website’s organic search traffic and online visibility.
